A hospital unit can deeply impact the life of people: there we are born, there we recover from an illness or injury, and there, hope is renewed. It is the cycle of life that unfolds in a hospital unit. And even when we do not need it, a hospital is like a beacon, a light in the life of those it serves. Whatever happens, wherever we are, there is always a light connecting all – Hospital da Luz. At Hospital da Luz, the “light” (luz) is symbol of life, knowledge, science, teamwork and innovation, never going out. A light turned on everyday for everyone. A light that is close, even though at a distance. A light that opens the door to all connections. A light that serves all those in need, in every single dimension. “ Há uma Luz sempre ligada a todos ” (A Light connecting all) is thus the key-message of Hospital da Luz advertising campaign, starting now and extending until the beginning of July, when the Luz Saúde group celebrates its 25 years. The campaign will be visible all over the country, in outdoor billboards and street panels, generalist and cable TV channels, national and regional newspapers, and social media. Look out, for there is always a Light connecting all.
